Fact 1: DeWalt’s Founding and the Radial Arm Saw Revolution
DeWalt’s story began in 1924 when Raymond E. DeWalt invented the radial arm saw, a groundbreaking tool that revolutionised woodworking and construction. This innovative design allowed users to make precise, repeatable cuts, greatly improving efficiency on job sites. The radial arm saw became an essential tool for tradespeople, and its success established DeWalt as a brand synonymous with quality and ingenuity. This invention laid the foundation for what would become one of the most respected names in the power tool industry.
Fact 2: Rapid Growth and Reorganisation
Following its initial success, DeWalt experienced rapid growth, leading to its reorganisation and incorporation as DeWalt Inc. in 1947. The company’s ability to innovate and meet the demands of professionals positioned it as a leader in the tool manufacturing industry. By the mid-20th century, DeWalt was already recognised for its commitment to quality, paving the way for its eventual acquisition by major industry players and expansion into new markets.
Fact 3: Acquisition by Black & Decker in 1960
In 1960, Black & Decker acquired DeWalt, recognising its strong reputation among tradespeople and its potential for growth. Under Black & Decker’s stewardship, DeWalt continued to thrive, with the parent company leveraging its resources to expand DeWalt’s product range and market reach. This acquisition marked the beginning of a new era for DeWalt, allowing it to grow into a global powerhouse while maintaining its dedication to professional-grade tools.
Fact 4: The 1992 Rebranding of High-End Tools
By 1992, Black & Decker made a strategic decision to rebrand its professional-grade and high-end power tools under the DeWalt name. This rebranding effort aimed to separate DeWalt from Black & Decker’s consumer-grade products, appealing directly to professionals and tradespeople who demanded durability and reliability. The yellow-and-black branding became iconic, symbolising quality and performance for contractors worldwide. This move solidified DeWalt’s reputation as a go-to brand for heavy-duty tools.
Fact 5: DeWalt’s German Connection through ELU
In 1994, DeWalt expanded its expertise by acquiring the German woodworking power tool producer, ELU. Known for its precision engineering and innovation, ELU brought cutting-edge woodworking technology to DeWalt’s arsenal. This acquisition allowed DeWalt to integrate ELU’s advanced designs into their product lines, significantly enhancing their woodworking tools' performance and reliability. This strategic move not only broadened DeWalt’s reach but also solidified its reputation as a global leader in professional-grade tools.
Fact 6: DeWalt’s “Built in the USA” Initiative
In December 2013, DeWalt introduced a line of products assembled in the United States using globally sourced components. These tools were labeled “Built in the USA with Global Materials,” reflecting a commitment to creating jobs and supporting local manufacturing while leveraging international supply chains. With seven U.S. facilities, including those in Connecticut, Kentucky, and South Carolina, DeWalt’s initiative helped meet the growing demand for high-quality, American-assembled tools without compromising on quality or innovation.
Fact 7: The Launch of DeWalt’s Android Smartphone
In 2016, DeWalt ventured beyond power tools and hand tools by launching an Android-powered smartphone designed for the construction industry. Rugged and built to withstand harsh environments, the smartphone could survive drops from up to 2 meters and function in temperatures ranging from -20°C to 60°C. This innovative device catered to the needs of contractors and builders, offering durability, reliability, and functionality in challenging conditions—qualities synonymous with the DeWalt brand.
Fact 8: DeWalt’s Revolutionary FlexVolt Technology
DeWalt changed the game in 2016 with the introduction of its FlexVolt hybrid battery technology. This innovative system allows batteries to switch seamlessly between 20V and 60V, depending on the tool’s requirements. For professionals, this meant enhanced versatility, as one battery could power a range of tools with varying voltage demands. The FlexVolt battery is a testament to DeWalt’s commitment to delivering adaptable, cutting-edge solutions for tradespeople.
Fact 9: ToolConnect: Smart Tools for Modern Tradespeople
In 2017, DeWalt began integrating Bluetooth-capable ToolConnect technology into its drills and impact drivers. This system allows tools to communicate with DeWalt’s mobile app, enabling features such as fleet management, tool diagnostics, and custom settings. For example, users can track tool usage or adjust settings for specific tasks, enhancing efficiency and reducing downtime. ToolConnect reflects DeWalt’s forward-thinking approach to merging traditional craftsmanship with modern smart technology.
Fact 10: Sponsorship in Motorsports and Formula One
DeWalt’s influence extends beyond construction and manufacturing to motorsports. The brand has a rich history in NASCAR, sponsoring drivers like Matt Kenseth and Marcos Ambrose. In 2021, DeWalt entered Formula One by partnering with McLaren Racing, becoming the team’s official tool and storage supplier. Featuring prominently on McLaren’s cars and driver suits, this sponsorship underscores DeWalt’s alignment with performance, precision, and reliability.
Fact 11: Expansion into Contractors’ Hand Tools in 2011
In 2011, DeWalt diversified its offerings by introducing a range of contractors’ hand tools. These included essentials such as utility knives, pliers, hammers, tape measures, and adjustable wrenches, catering to professionals who needed reliable tools for their daily tasks. By expanding beyond power tools, DeWalt solidified its position as a one-stop solution for tradespeople. This move reflected the brand’s commitment to providing high-quality tools that meet the demanding standards of professionals across industries.
Fact 12: Introduction of Mechanics’ Tools in 2013
Building on the success of its hand tools, DeWalt launched a line of mechanics’ tools in 2013. This range included wrenches, ratchets, and sockets designed for durability and precision. The addition of mechanics’ tools marked another significant milestone in DeWalt’s evolution, as it entered a new market segment while maintaining its reputation for quality. These tools quickly gained popularity among mechanics and other professionals requiring dependable equipment.
Fact 13: Built in the USA with Global Materials Initiative
In December 2013, DeWalt announced a commitment to assemble a selection of its tools in the United States, using globally sourced materials. This initiative aimed to support local manufacturing while leveraging the best components from around the world. Products assembled under this programme were labelled “Built in the USA with global materials,” resonating with customers who valued American craftsmanship. By 2015, DeWalt operated seven U.S.-based manufacturing facilities, demonstrating its dedication to local production.
Fact 14: Launch of the DeWalt Smartphone for Construction Workers
In April 2016, DeWalt ventured into the tech world by introducing an Android-powered smartphone specifically designed for construction professionals. Priced at £379, this rugged device was built to withstand harsh conditions, including drops from up to 2 metres and extreme temperatures ranging from -20°C to 60°C. The smartphone’s durability and practical features underscored DeWalt’s commitment to meeting the unique needs of tradespeople, even beyond tools.
Fact 15: The Groundbreaking FlexVolt Battery System
In September 2016, DeWalt revolutionised cordless tool technology with the introduction of its FlexVolt battery system. This hybrid battery could switch between 20V and 60V configurations, providing enhanced flexibility and power for a variety of tools. By offering compatibility across multiple voltage platforms, the FlexVolt system became a game-changer in the industry, empowering users with the versatility to handle demanding tasks without compromising performance.
Fact 16: Integration of ToolConnect Technology in 2017
Around May 2017, DeWalt began integrating ToolConnect technology into its high-end tools. This Bluetooth-enabled feature allowed users to track and manage their tools through a mobile app, providing capabilities such as diagnostics, custom profiles, and inventory tracking. ToolConnect exemplified DeWalt’s forward-thinking approach, combining traditional tool reliability with modern smart technology to enhance efficiency and accountability on job sites.
Fact 17: Introduction of Cordless Lawn Mowers in 2018
In May 2018, DeWalt expanded its cordless offerings by launching a line of 20V and 40V cordless lawn mowers. These mowers combined the convenience of battery-powered operation with the performance needed to tackle demanding landscaping tasks. Designed with the same ruggedness and reliability as DeWalt’s professional-grade tools, the mowers appealed to both professional landscapers and homeowners. This innovation underscored DeWalt’s ability to adapt its technology to diverse applications, reinforcing its reputation as a leader in the power tool industry.
Fact 18: Pioneering POWERSTACK Battery Technology in 2022
In September 2022, DeWalt set another industry benchmark by introducing its POWERSTACK battery technology. This revolutionary system was the first in the power tool market to use pouch-style lithium-ion cells, providing a smaller, lighter, and more efficient battery pack. The POWERSTACK technology delivered increased power and durability while improving ergonomics for users. This innovation demonstrated DeWalt’s ongoing commitment to enhancing cordless tool performance and maintaining its leadership in battery technology.
Fact 19: DeWalt’s Role in Building Trades Education
Beyond manufacturing tools, DeWalt actively supports trades education and skill development initiatives. Through partnerships with vocational schools and training programs, DeWalt provides tools and resources to aspiring professionals in the construction and manufacturing sectors. This commitment to fostering the next generation of skilled workers highlights the brand's dedication to the broader trades community.
Fact 20: Sponsorship of AFC Bournemouth in 2022
DeWalt expanded its sponsorship ventures beyond motorsports with a sleeve sponsorship deal with AFC Bournemouth in 2022. This collaboration brought the DeWalt brand into the world of football, connecting it with a broader audience. By associating with a dynamic football club, DeWalt strengthened its brand visibility while continuing to support professional industries. The partnership reflected DeWalt’s commitment to engaging with diverse communities and fostering connections beyond the tool industry.
